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SLEEPZAG (SLZ): bmp Holding AG raises its stake in sleepz GmbH

Raport bieżący nr 20/2015

Podstawa Prawna:
Art. 56 ust. 1 pkt 2 Ustawy o ofercie - informacje bieżące i okresowe

bmp Holding AG (ISIN DE0003304200) has reported that it has acquired an additional stake of 7.35% in sleepz GmbH. Once the purchase agreement has been reached, bmp will hold 60.08% of shares in sleepz. The parties have agreed not to disclose the purchase price.

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Oliver Borrmann, member of the Executive Board of bmp Holding AG, said, “Since we acquired a majority stake in sleepz, it has continued to develop successfully although growth has been falling short of our expectations due to the focus on higher margin products since September. From a current perspective, we assume that sleepz will add pro rata revenue of at least € 4 million to group revenue for 2015 after consolidation on 1 May 2015.

In April this year, bmp acquired the majority of sleepz GmbH. The company operates a number of online shops at www.perfekt-schlafen.de and www.matratzendiscount.de and has acquired a strong market position as an online merchant in the sleep products segment in Germany within a short period of time.

Increasing the stake, which has now been completed, is another step towards establishing bmp Holding AG as one of the leading e-commerce groups in the segment of living/sleep products. In the process, bmp is utilising a buy and build strategy which entails plans to make further acquisitions and establish subsidiaries. Meanwhile, bmp has founded a wholly owned subsidiary (Grafenfels Manufaktur GmbH) to develop its own mattress brand.

Oliver Borrmann further explained, “With the increase in health awareness, good sleep has become a key issue and the demand for top-quality mattresses has increased. We have therefore developed a premium product portfolio of top-quality mattresses which is expected to be distributed under the company’s own brand name, i.e.“Grafenfels”.”

As a result of sleepz’ weaker growth and Grafenfels’ delayed market launch, which was put back by approximately two months, we now anticipate whole-year revenue in the € 4-4.5 million range. A potential further acquisition in 2015 could result to correcting this estimate upwards.

Legal Basis: Article 56 section 6 of the Act on Public Offering, Conditions Governing the Introduction of Financial Instruments to Organised Trading, and on Public Companies, as amended.

PODPISY OSÓB REPREZENTUJĄCYCH SPÓŁKĘ
DataImię i NazwiskoStanowisko/FunkcjaPodpis
2015-10-13Oliver Borrmann Prezes Zarządu Oliver Borrmann

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